they did it just using the computer. just using word of mouse. that first electoral gambit was for the 2000 election. and three of moveon's five candidates won. despite the computer skeptics, moveon.org ended up becoming a big deal in lefty politics. they raised money and direct it to support progressive candidates and causes. but they also hone and choose their messaging through interaction with their many, many members. moveon ends up being like a mega collective crowd-sourced advisory group for your lefty issue of choice. and the results end up being effective and pretty aggressive messages that end up in some cases using the right spokespeople. >> i want to talk to you about women. >> and about mitt romney. >> mitt romney's for ending funding to planned parenthood. >> including cancer screenings. >> he said he would overturn roe v. wade. >> we have republicans trying to redefine rain. >> trying to force women to undergo invasive ultra sounds. >> if you think that this election won't affect you in your life, think again. >> so they've got mone